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Ensemble Travel Group
Enhancing Suppliers’ Offers – Success Story
Ensemble Travel Group is a consortium of travel agencies and individual travel
agents who join in order to receive specific benefits only available to
consortium members. These benefits are geared toward the luxury sector of the
travel industry. Ensemble Travel provides its members with a full range of
marketing materials, special supplier offers only available to members,
online and onsite training, an annual conference, and 3 weekly
The special offers provided by travel industry suppliers (hotels, cruise
companies, tour companies, and other specialties) were one of the most
important benefits to the membership. Members used these offers as selling
points and to differentiate themselves from other travel agencies. The
newsletters were originally created as a vehicle to disseminate on a weekly
basis these spectacular offers.
The offers themselves might have been spectacular but the format that we
received them in lacked luster and draw. Some were just email text, others
were word documents poorly written, some had great offers and no graphics to
visually explain the enticement of that offer. In one word, the majority of
the communications lacked “pizzazz”!
As editor of the newsletters, I received feedback that most of our plain
vanilla documents relating these offers did not inspire the membership to utilize
them. I set out to create easy to read, visually enticing communications.
With a background in desktop publishing, it was easy for me to take the
content supplied and reformat it into something that was attractive. If there
were no graphics, I went to the supplier’s website and downloaded appropriate
ones. Even though this did add to my responsibilities, the extra time spent
would create something spectacular and enhance the supplier's original offer.
Our membership was delighted in receiving well written, well formatted
information with descriptive graphics. They commented that they used it to
sell the offers to their customers and were thrilled with this upgrade. The
suppliers now received another benefit of being on our preferred supplier list
(for which they paid an annual fee).
View Americas Travel Agent
FAM’s “Discover Alberta and
Calgary” on line brochure