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Services Techplorations Read my blog: New ebook helps you write great communications **FREE** Click here to download “The Best
of the Word Wizard’s Writing Tips” __________________ Rea Rea FREE Report: 10 Ways to Avoid Funding Application
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Areas of Expertise Corporate Collateral In writing for corporate
collateral, I see myself as a 'Communication Architect'. Using words and
concepts, I work with editors and graphic artists to build communication
pieces that are powerful, effective, clear and to the point. Newsletters A newsletter is an important part
of a company's business strategy. It can be used to inform employees or
clients on the status of the company's products and services or used as part
of a marketing package, sent to potential clients showcasing the company's
market knowledge and product/service offerings. Press Releases PR individuals have the connections
but not always the skills to craft a piece that will really 'sell' your event
or showcase your product to the contact in the press. I find it my job to
take the 'who, what, when, where, and why' and turn it into intriguing copy
that will motivate the recipient into making that further contact. Copyediting It is important to a
business’ brand to achieve a good impression through error free content. I go
over a document, scrub the text and clean up spelling, grammar, and
punctuation. I can also review the copy for stylistic consistency and verify
basic facts/dates. If more extensive revisions are needed I can rewrite the
text to improve flow and reduce jargon or spice up the copy giving it more
zing! Marketing Plans Marketing plans help a company plan
their marketing strategy and keep it on track over time. A well crafted
marketing plan covers all the bases as to the what and the who and the when of
letting the world know about the business. Web site Content A Web site is not just a recycled
collection of corporate collateral. Well written Web site content must be
terse and to the point. I take all currently existing written materials and
distill them to fit in with the concept of the particular Web site. If no
content exists, I do research and create content that adds to the drawing
power to the site. User Guides User guides are not just for
software packages. Employees also need to know how to use process such as
help desk response sequences, Sales presentations, and workflow methodology.
I always write with the reader in mind, interviewing and at times actually
learning how to use what I am writing about! Articles I love to research new and diverse
areas. My articles have appeared in
books, magazines, Web sites, newsletters and on corporate intranets. Let me
write one about your company! |
Overview of Projects Wellspring of Life
Seminars ·
Created seminar materials, press
releases and collateral that increased client's outreach and attendance Patano Interior Design ·
Developed a brochure that increased
customer response to service offerings CustomerFirst
Technologies ·
Created Trade show materials that drew
in customers and increased sales leads High School of Art
& Design, Alumni Association, NYC ·
Marketing VP for 6 years ·
Developed marketing campaign to
promote alumni networking event ·
Contributing editor to Website Data Exchange ·
Writer for in-house newsletter
producing stories that motivated employees. ·
Wrote marketing materials that
assisted sales staff in promoting company's software products. Star Quest, NJ ·
Created a unified collateral identity
for this communications firm helping them penetrate new markets. ·
Produced a newsletter that was used
as a marketing piece that retained current clients and brought in new
clients. Cyberspace
International ·
Content developer for Web site.
Achieved funding objectives for a unique Web site through Copyediting of
original proposal. Association for Women
in Computing, NYC Chapter ·
Redesigned their newsletter and wrote
articles that informed the membership creating a marketing piece to attract
new members. ·
Wrote content for their Web site. Schering-Plough Research
Institute, NJ ·
Wrote on-line user guides for
in-house developed software. ·
Promoted in-house software to users. |