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Stories By Industry
Wellspring of Life press
informative press releases resulted in an overwhelming response filling
seminars to capacity.
of a unified collateral identity expanded this company's reach into new
Star Quest newsletter creation
of a newsletter kept current clients updated on offerings, industry information,
and was successfully used as a vehicle to attract new clients.
Matrix - Software expo event
fun “software expo” where promotional materials and prizes introduced users
to the benefits of new systems was instrumental in convincing them that these
new systems would be easy to use.
Matrix - Software booklets concept
With the development of a new concept, software “booklets”, these easy to understand
software user guides eased transition to new systems and helped users get up
to speed quickly.
CustomerFirst CRM Technology promotional materials
copy for tradeshow materials gave this small technology solutions provider
facing their first trade show materials that contributed to maximum capacity
attendance at their events.
Schering Plough sales analysis
software training brochure
copy in a unique brochure helped the sales department of this major pharmaceutical company to sign up more physicians to
prescribe one of their leading drugs.
Travel & Leisure
Ensemble Travel Group newsletter enhancement
Transforming the 3 weekly e-mail newsletters from plain text to an information
filled HTML version, created an exciting vehicle to disseminate vital
information which not only supplied the members with information but also was
instrumental in convincing many to renew their membership that year.
Ensemble Travel Group suppliers' offers
the preferred suppliers’ special offers from dull communications to exiting
"want to read" messages gave more value to this membership
Not for Profit
High School of Art
& Design alumni art exhibit promotion
coordinated effort of print, e-mail, and website content helped promote the
exhibit to alumni and attract enough entries to fill the entire gallery.
High School of Art & Design
Alumni Association mission statement creation
Creating a well
crafted mission statement, not only clarified the association's direction but
also resulted in an increase in membership.